Last Updated: 22-August-2026
Building Trusted Businesses. Delivering Better Customer Experiences.
Caship is committed to creating a trusted, transparent, and technology-driven merchant ecosystem where businesses can strengthen customer relationships through meaningful loyalty experiences. Our Merchant Policy establishes the operational standards, responsibilities, and expectations that govern participation in the Caship Merchant Network.
By joining Caship, merchants become part of a growing ecosystem built on trust, compliance, collaboration, and long-term business success.Become a Caship Merchant
Our Merchant Philosophy
We believe that successful businesses are built on lasting customer relationships rather than one-time transactions. Caship empowers merchants with digital loyalty solutions, customer engagement tools, and business growth opportunities while maintaining high standards of professionalism and ethical conduct.
Every merchant is an ambassador of the Caship ecosystem and plays a vital role in delivering a consistent customer experience.
Who Can Join the Caship Merchant Network?
Caship welcomes businesses across a wide range of industries, as long as they comply with applicable laws and meet our onboarding requirements.
Eligible businesses may include:
Retail Stores
Fashion, electronics, supermarkets, lifestyle stores, home décor, jewellery, gifts, stationery, bookstores, and speciality retail outlets.
Food & Beverage
Restaurants, cafés, bakeries, cloud kitchens, sweet shops, food chains, quick-service restaurants, and beverage outlets.
Health & Wellness
Hospitals, clinics, pharmacies, diagnostic centres, fitness centres, yoga studios, wellness clinics, salons, and spas.
Hospitality & Travel
Hotels, resorts, travel agencies, tour operators, transportation providers, and leisure businesses.
Professional Services
Education, coaching institutes, financial consultants, legal professionals, healthcare practitioners, repair services, and other licensed professionals.
Digital & Online Businesses
E-commerce stores, subscription services, digital service providers, SaaS businesses, and online marketplaces.
Merchant Onboarding Principles
Every merchant joining Caship undergoes a structured onboarding process designed to ensure trust, operational readiness, and compliance.
Our onboarding process includes:
- Business verification
- Identity validation
- Regulatory compliance review
- KYC and Due Diligence
- Category assessment
- Merchant profile creation
- Agreement acceptance
- Platform activation
Merchant onboarding requirements may vary depending on business category, regulatory obligations, and operational risk.
Merchant Responsibilities
Merchants participating in the Caship Network are expected to maintain the highest standards of business conduct.
Customer Experience
Provide courteous, professional, and transparent service to every customer.
Product & Service Quality
Ensure products and services offered through the merchant’s business meet applicable quality and safety standards.
Accurate Business Information
Maintain up-to-date business details, operating hours, contact information, pricing, and promotional information on the Caship platform.
Compliance
Operate in accordance with all applicable laws, licences, registrations, taxation requirements, and regulatory obligations.
Responsible Participation
Use the Caship platform responsibly and refrain from misleading promotions, fraudulent activities, or misuse of loyalty mechanisms.
Data Protection
Protect customer information and comply with applicable privacy and data protection requirements.
Merchant Code of Conduct
Every Caship Merchant agrees to operate in accordance with the following principles:
- Business integrity
- Honest communication
- Fair pricing
- Customer respect
- Ethical marketing
- Responsible data handling
- Regulatory compliance
- Respect for intellectual property
- Professional conduct
- Commitment to continuous improvement
Promotions & Loyalty Programs
Merchants may participate in loyalty campaigns, promotional offers, seasonal activities, and customer engagement initiatives through the Caship platform.
All promotional activities must:
- Clearly disclose applicable terms.
- Be truthful and non-misleading.
- Comply with applicable laws.
- Be approved where required by Caship.
- Respect consumer rights and fair business practices.
Caship reserves the right to modify, suspend, or reject promotional activities that may adversely affect customers or the platform’s integrity.
Merchant Compliance & Due Diligence
To maintain a secure and trusted ecosystem, Caship may conduct periodic reviews of merchant accounts.
These reviews may include:
- KYC updates
- Business licence validation
- GST or tax registration review (where applicable)
- Store verification
- Operational assessment
- Customer complaint review
- Risk evaluation
Caship may request additional verification as needed to maintain platform integrity.
Customer Satisfaction
Caship encourages merchants to maintain high standards of customer service through:
- Prompt response to customer enquiries
- Fair resolution of concerns
- Respectful communication
- Transparent business practices
- Consistent service quality
Positive customer experiences strengthen both merchant reputation and the Caship ecosystem.
Suspension & Termination
Caship reserves the right to suspend, restrict, or terminate merchant participation where there is evidence of:
- Fraudulent activity
- Misrepresentation
- Regulatory violations
- Repeated customer misconduct
- Breach of agreements
- Misuse of platform services
- Activities that may damage the reputation or integrity of Caship
We will take appropriate action following internal review and applicable procedures.
Continuous Improvement
Caship believes in long-term partnerships built on collaboration and continuous growth. We regularly enhance our platform, policies, and merchant tools to improve operational efficiency and customer engagement.
Merchants are encouraged to share feedback, participate in platform improvements, and adopt new features that strengthen business performance.
Our Commitment to Merchants
Caship is committed to providing a reliable, transparent, and innovation-driven platform that helps merchants build stronger customer relationships while maintaining the highest standards of governance, compliance, and service excellence.
Together, we aim to create a trusted ecosystem where businesses thrive, and customers enjoy rewarding experiences.
Join the Caship Merchant Network
Become part of a growing community of businesses committed to delivering exceptional customer experiences through a unified loyalty ecosystem.
Need Assistance?
Our Merchant Success Team is available to guide you through onboarding, compliance requirements, platform features, and operational support.
You can also connect with Vendy AI or raise a Support Ticket through our Support Centre for quick assistance.