About Us

Home
About Us

12+

Strong Reasons to Join

Redefining Loyalty for a New India!

Caship was born with a simple yet powerful vision—to make loyalty more rewarding for everyone.

In today’s world, we all spend, shop, and engage with brands daily. But most traditional loyalty programs are scattered, complicated, and one-sided. They often give back too little, too late, or only with conditions. We felt there had to be a better way.

At Caship, loyalty is not a program—it’s a promise.

Unified Loyalty Ecosystem

Communities Thrive Together

To create India’s largest loyalty network that rewards consumers fairly, strengthens businesses, and builds trust through every transaction.

We Have A Great History

2015
2017
2019
2022
2025

The Foundation Year

Caship began as a bold idea to redefine how loyalty should work in a fast-changing India. This year laid the strategic groundwork for a unified consumer–merchant ecosystem built on transparency, fairness, and long-term value creation.

Initial concept for a unified loyalty platform conceived
Early research on consumer behaviour and merchant needs
Framework for digital-first loyalty architecture drafted

Vision to Blueprint

The vision matured into a scalable blueprint as Caship moved from raw concept to structured planning. Core pillars like transparency, simple rewards, and community-driven growth were defined, shaping the platform’s long-term direction.

Platform philosophy and value systems finalized
Market validation studies completed across major cities
Early product prototypes and loyalty models were tested

Building the Engine

This period focused on strengthening the tech backbone and turning the Caship framework into an operational reality. Product design, loyalty mapping, and stakeholder alignment began taking shape with clearer execution pathways.

Loyalty credit structure and reward logic developed
Merchant-centric tools and onboarding workflows drafted
Technology integrations and backend system build-out initiated

Ecosystem Expansion Phase

Caship entered a high-growth phase by expanding merchant pipelines, refining user experience flows, and preparing for nationwide scalability. The groundwork for an extensive, trust-driven loyalty network was solidified.

Merchant partnerships and early alliances activated
UI/UX modernized for simplified onboarding
Pilot testing and network-readiness evaluations completed

The Launch Acceleration

2025 marks the defining leap from preparation to real execution, as Caship steps into public launch with a clear mission and massive ecosystem potential. The platform is now ready to scale across India with confidence.

Public Phase-1 website and loyalty platform rollout
Million Club premium membership introduced nationwide
Merchant Test Pilot and user community programs activated

Our Philosophy

We believe in three core principles

Fair Loyalty Rewards

Every purchase deserves value that goes beyond the product itself. Our goal is to ensure your loyalty is recognized, appreciated, and rewarded consistently.

Simple Reward Experience

Earning and redeeming rewards should always feel smooth, intuitive, and effortless. Caship removes complications so your benefits stay clear, accessible, and enjoyable.

Stronger Shared Community

Loyalty becomes more meaningful when people and businesses grow together. We’re building a connected network where every member contributes to shared progress.

Why We Exist

Because loyalty is undervalued in today’s marketplace.
Because customers deserve more than scattered points and hidden terms.
Because merchants need a smarter way to retain and grow their customer base.
Because India deserves a loyalty program that’s truly built for the people.

The Caship Difference

The Caship difference is pretty straightforward — we’re not here to play in the old loyalty sandbox; we’re here to rebuild the whole thing from the ground up. Caship brings a unified loyalty network that simplifies the chaos and consolidates all benefits in one place. Our ecosystem runs on transparent rewards, with zero shady terms or hidden conditions, because trust isn’t optional. Early adopters level up instantly through our premium Million Club membership, unlocking exclusive perks that set them apart. And the entire platform is built for growth, engineered to scale effortlessly with consumers, merchants, and community leaders who want to stay ahead of the curve.

Looking Ahead

We’re not just building another app—we’re creating a movement. A future where loyalty is recognized as a real asset. A future where every user feels valued, every merchant feels supported, and every community feels connected.

This is only the beginning. And we want you to be part of it.

Our Team

Dr. Adheesh Raj Bhalla

Founder & CEO

Taylah Tolmie

Marketing Director

Harry Lower

Business Advisor

Paige Grandi

Regional Leader

John Baker

Senior Consultant

Sarah Beard

Team Leader

Edward Moor

Manager

Mary Doorly

Performance Advisor

About Us

12+