Merchant Policy

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Building Trusted Businesses. Delivering Better Customer Experiences.

Caship is committed to creating a trusted, transparent, and technology-driven merchant ecosystem where businesses can strengthen customer relationships through meaningful loyalty experiences.

Our Merchant Policy establishes the operational standards, responsibilities, and expectations that govern participation in the Caship Merchant Network.

Unified Loyalty Ecosystem

Communities Thrive Together

Become a Caship Merchant By joining Caship, merchants become part of a growing ecosystem built on trust, compliance, collaboration, and long-term business success.

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Our Merchant Ecosystem

  • Customer First
  • Merchant Philosophy
  • Digital Loyalty
  • Merchant Network
  • Diverse Business Ecosystem

Customer Relationships

We believe successful businesses are built on lasting customer relationships rather than one-time transactions. Our approach begins with putting customer engagement and long-term relationships at the centre of business growth.

  • Long-term customer relationships
  • Customer-first approach
  • Sustainable business growth
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Our Merchant Philosophy

Merchants are an important part of the Caship ecosystem. We focus on professionalism, ethical conduct, and meaningful engagement to help businesses create consistent customer experiences.

  • Professional approach
  • Ethical business conduct
  • Consistent customer experience

Digital Loyalty Solutions

Caship empowers merchants with digital loyalty solutions and customer engagement tools designed to strengthen relationships and encourage meaningful customer interactions.

  • Digital loyalty solutions
  • Customer engagement tools
  • Stronger customer connections
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Growing Merchant Network

The Caship Merchant Network welcomes businesses from a wide range of industries that meet applicable requirements and onboarding standards. We aim to create a connected ecosystem where businesses can engage with customers, strengthen relationships, and explore meaningful opportunities for sustainable growth.

  • Diverse business participation
  • Simple ecosystem connectivity
  • Onboarding-focused approach
  • Long-term business relationships

Businesses Across Industries

Caship brings together businesses from diverse industries within a growing merchant ecosystem. From everyday retail and dining experiences to health, wellness, and lifestyle services, our network is designed to welcome businesses that value customer relationships, professional engagement, and long-term growth.

  • Retail Stores — Fashion, electronics, supermarkets, lifestyle stores, home décor, jewellery, gifts, stationery, bookstores, and speciality retail outlets.
  • Food & Beverage — Restaurants, cafés, bakeries, cloud kitchens, sweet shops, food chains, quick-service restaurants, and beverage outlets serving diverse customer needs.
  • Health & Wellness — Hospitals, clinics, pharmacies, diagnostic centres, fitness centres, yoga studios, wellness clinics, salons, and spas focused on everyday health and well-being.
  • Diverse Business Participation — Creating opportunities for businesses across different categories to become part of a connected merchant ecosystem.
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Who Can Join the Caship Merchant Network?

Caship welcomes businesses across a wide range of industries, as long as they comply with applicable laws and meet our onboarding requirements.

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Retail Stores

Fashion, electronics, supermarkets, lifestyle stores, home décor, jewellery, gifts, stationery, bookstores, and speciality retail outlets.

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Food & Beverage

Restaurants, cafés, bakeries, cloud kitchens, sweet shops, food chains, quick-service restaurants, and beverage outlets.

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Health & Wellness

Hospitals, clinics, pharmacies, diagnostic centres, fitness centres, yoga studios, wellness clinics, salons, and spas.

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Hospitality & Travel

Hotels, resorts, travel agencies, tour operators, transportation providers, and leisure businesses.

Professional Services

Education, coaching institutes, financial consultants, legal professionals, healthcare practitioners, repair services, and other licensed professionals.

Digital & Online Businesses

E-commerce stores, subscription services, digital service providers, SaaS businesses, and online marketplaces.

BUSINESS RESPONSIBILITIES

Our Standards for Business Partners

Businesses participating in the Caship ecosystem are expected to maintain transparency, compliance, responsible conduct, and strong customer data protection practices.

 
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Accurate Business Information

Maintain up-to-date business details, operating hours, contact information, pricing, and promotional information on the Caship platform.

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Compliance

Operate in accordance with all applicable laws, licences, registrations, taxation requirements, and regulatory obligations.

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Data Protection

Protect customer information and comply with applicable privacy and data protection requirements.

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Responsible Participation

Use the Caship platform responsibly and refrain from misleading promotions, fraudulent activities, or misuse of loyalty mechanisms.

Customer and Merchant
Customer Experience

Merchant Onboarding Principles.

Every merchant joining Caship undergoes a structured onboarding process designed to ensure trust, operational readiness, and compliance.
Our onboarding process includes:

  • Business verification
  • Identity validation
  • Regulatory compliance review
  • KYC and Due Diligence
  • Category assessment
  • Merchant profile creation
  • Agreement acceptance
  • Platform activation

Merchant onboarding requirements may vary depending on business category, regulatory obligations, and operational risk.

Merchant Responsibilities

Merchants participating in the Caship Network are expected to maintain the highest standards of business conduct.

Customer Experience

Provide courteous, professional, and transparent service to every customer.

Product & Service Quality

Ensure products and services offered through the merchant's business meet applicable quality and safety standards.

Our Commitment to Merchants.

Caship is committed to providing a reliable, transparent, and innovation-driven platform that helps merchants build stronger customer relationships while maintaining the highest standards of governance, compliance, and service excellence.

Together, we aim to create a trusted ecosystem where businesses thrive, and customers enjoy rewarding experiences.

  • Merchant Code of Conduct
  • Continuous Improvement
Every Caship Merchant agrees to operate in accordance with the following principles Business integrity Honest communication Fair pricing Customer respect Ethical marketing Responsible data handling Regulatory compliance Respect for intellectual property Professional conduct Commitment to continuous improvement
Caship believes in long-term partnerships built on collaboration and continuous growth. We regularly enhance our platform, policies, and merchant tools to improve operational efficiency and customer engagement. Merchants are encouraged to share feedback, participate in platform improvements, and adopt new features that strengthen business performance.
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Who Can Join the Caship Merchant Network?

Caship welcomes businesses across a wide range of industries, as long as they comply with applicable laws and meet our onboarding requirements.

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Promotions & Loyalty Programs

Merchants may participate in loyalty campaigns, promotional offers, seasonal activities, and customer engagement initiatives through the Caship platform.

All promotional activities must:

  • Clearly disclose applicable terms.
  • Be truthful and non-misleading.
  • Comply with applicable laws.
  • Be approved where required by Caship.
  • Respect consumer rights and fair business practices.

Caship reserves the right to modify, suspend, or reject promotional activities that may adversely affect customers or the platform’s integrity.

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Merchant Compliance & Due Diligence

To maintain a secure and trusted ecosystem, Caship may conduct periodic reviews of merchant accounts.

These reviews may include:

  • KYC updates
  • Business licence validation
  • GST or tax registration review where applicable
  • Store verification
  • Operational assessment
  • Customer complaint review
  • Risk evaluation

Caship may request additional verification as needed to maintain platform integrity.

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Customer Satisfaction

Caship encourages merchants to maintain high standards of customer service through:

  • Prompt response to customer enquiries
  • Fair resolution of concerns
  • Respectful communication
  • Transparent business practices
  • Consistent service quality

Positive customer experiences strengthen both merchant reputation and the Caship ecosystem.

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Suspension & Termination

Caship reserves the right to suspend, restrict, or terminate merchant participation where there is evidence of:

  • Fraudulent activity
  • Misrepresentation
  • Regulatory violations
  • Repeated customer misconduct
  • Breach of agreements
  • Misuse of platform services
  • Activities that may damage the reputation or integrity of Caship

We will take appropriate action following internal review and applicable procedures.